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Writer's pictureIndianna Mia Calvin

C I&E 'Story Telling' Workshop & ICE Seminar

Updated: Mar 27, 2020

Wednesday 26th Feb, 2020; Our morning workshop was a second visiting lecturer workshop - similar to last weeks, elevator pitch workshop - but this week covering the 'story telling' element of a professional practice. (A more personal touch on something as formal as a business venture), A really helpful and professional practice to carry out for creative people - as it gives a much more personal and touching view on yourself a creator you become RELATABLE, and people begin to LISTEN: -


The image below, (Written on the right hand-side of the page) denote the notes I captured from this lecture;


They began, as follows: -


- "Light the spark and carry the flame".

- What makes 'it' a story? - "When what we hear creates a connection between us".

- Stories speak TO us and speak FOR us, they can help, guide, warn and advise - but only when we are ACTIVELY listening".

- When we HEAR and SEE, stories - we become more self aware".


Reflection: -


" - Is involvement

- is emotional

- is not analytical

- is selective and subjective

- is authentic self disclosure

- is an invitation to others

- true for the teller

- true for the audience

- true for the moment

- true for the purpose "

The image below, denotes further hand-written notes for the 'Story Telling' workshop - across the right and left hand page: -


audience --> CONTENT <-- purpose

^ tone ^


- "Stories should define characters, their relationships and embed them on a sequence of events".

- "Stories should 'delight' and instruct imagination and truth need not conflict".

- "Stories comfort, reassure and offer direction and hope".

- "Stories often depart from our shared norms and prevailing frames".


- Utilising a gap. Stories give us the framework to identify 'the gap' and how it might be closed.

- The opportunity fro assumption surfacing and testing.

- The opportunity for change.


(Shaw, Bromley and Brown 1998)


(Conflict - dramatic conflict - move to resolution).


Overall, this workshop was really interesting - I thought the idea and concept of it - when reflected on your own practice / or group project - could be a very professional practice to have. Something i will be re-using in the future.


The ICE Seminar/ INNOVATIVE CREATIVE EXCHANGE: -


This seminar was fantastic!! Well worth going! 100% - I learnt loads! - a definite recommend!


The notes i was able to capture (which wasn't very many) throughout this seminar (Shown in the image above, right and below, left), were as follows, including some pictures i was able to capture during the duration of the seminar: -

Innovative Creative Exchange: -


- Elmwood, No.1 DBA design effectiveness award winners;


- "It's no longer good enough to be the best of the best, you need to be the only, one person who does what you do" - Jesrry Garcia


- Marketing is stimulus; (Sight, touch, sound, smell & taste)


- Response barriers; (Dislike/ like/ approach/ avoidance/ interest levels/ length of stay/ amount spent)


- Triggers activate specific brain pathways!


Images taken in the duration of the seminar, below;





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