11/06/10; Group workshop with Lydia.
A valuable academic workshop in refining research texts: -
My notes went as follows;
Group Tutorial with Lydia and Anneke;
Journal notes: (Utilising my written feedback:)
"The natural world + well being" or "A gender neutral approach to designing card stationery /Giftware".
When and Who buys cards / Gift wrap etc?
Research: -
Perhaps think about illustration design and which products you would describe as gender neutral. e.g. some beverages that have interesting natural motifs but have a wide appeal. See what you can find. Consider why they succeed in being genre neutral?
You may want to produce a 'visual resource library' + Find some relevant academic/ industry, research.
Second Task of the session: -
Terminology: - (Reading a bulk of text, and refining the main pinnacle terminology from it);
Mine being;
"Packaged sentiments; The social meaning of greetings cards by Alexandra Jaffe"
- Commodity: -
- Social criticisms
- Impersonal
- Ambiguous
- Authenticated
- Exploit
- Appropriated
- Intrinsically
- Sociolinguistics
- Opposing
Task 2: -
Analyse (Abstract, into and conclusion) and in 2 sentences 'Sum' up the text: -
This text analyses the social uses and meaning og greetings cards; between opposing social categories of 'gift' vs 'commodity'.
Task Three: Have another go, A second piece of Academic research with the same analytical format of research: -
My second text being;
Mintel reports. 'Consumer Attitudes Towards Cut Flowers and Houseplants: Inc Impact of COVID-19 - UK - May 2020'.
Terminology;
- COVID-19
- Impact
- Attitudes
- Pandemic
- Distribution
- Global
- 'Domino Effect'
- Analytical
- Quantitative
- Data
- Behaviour
- Percentage
Analyse & Sum up;
This Mintel report, textualises Behaviour in society in relation to the impact Covid-19 has had on UK Consumer society in relation to a botanical theme. The data is concise, factual and quantitative. a Reliable source full of factual academic data.
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